Estée Lauder Hologram
X Studios • Estée Lauder • Projection • Brand Activation
PROJECT OVERVIEW
For the global launch of a new flagship product, Estée Lauder wanted something that stopped people in their tracks. The result was a series of holographic interactive stations combining rear projection film, LED ultra-short-throw projectors, and custom sensor technology to create the illusion of a three-dimensional, living product floating in space. The experience responded to guests as they approached, making the product react to their presence.
ROLE
3D Animation & Visual Effects
Interactive System Design
Conceptual Design
CONTRIBUTIONS
Contributed to conceptual design, 3D animation, and visual effects driving the holographic display
Developed motion systems and product animation bringing the bottle to life as a spatially reactive presence
Worked across the full pipeline from digital content creation through hardware integration, ensuring output met Estée Lauder's premium brand standard
IMPACT
Deployed globally for a major product launch, creating a genuine "wow" moment at point of sale
Demonstrated how projection design, fabrication, and real-time interactivity can combine into something that feels like magic