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Red Bull: The Edge

X Studios • Red Bull • VR • Immersive Experience

PROJECT OVERVIEW

A photorealistic VR experience built around the life-or-death challenge of summiting the Matterhorn. The goal was to make guests feel the weight of the climb, not just watch it. Using real-world reference and capture techniques, the environment was built to hold up under the scrutiny of VR immersion, where every surface, every gust of wind, and every shift in spatial depth had to feel earned.

ROLE

Environment Development

Material Research and Development

VR Prototyping

Technical Problem Solving

CONTRIBUTIONS

Built photorealistic environments using real-world reference and capture techniques

Developed materials supporting dynamic environmental behavior such as snow and surface response

Solved challenges related to verticality and spatial perception in VR

Created atmospheric systems including wind, motion, and environmental interaction

Contributed to a vertical slice used for client validation and experience testing

IMPACT

Helped align physical interaction with virtual environments

Established workflows combining real-world capture with immersive systems

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