Gaylord Hotels: Wildlife Rescue
X Studios • Gaylord Hotels • AR • Location-Based Experience
PROJECT OVERVIEW
The atriums at Gaylord Hotels are among the most stunning interior spaces in hospitality. Wildlife Rescue was designed to fill them with life. A fully themed AR scavenger hunt deployed across four Gaylord properties, the experience sends families on a guided adventure through the hotel's physical space, using location-based triggers and in-atrium physical markers to unlock augmented reality moments, hidden creatures, and story-driven gameplay.
ROLE
Game Design
Character Design
AR Experience Design
App Design
CONTRIBUTIONS
Contributed to creative direction, character design, and game design across all four properties
Designed AR interactions and location-based trigger systems tying physical markers to in-app gameplay moments
Shaped the narrative structure and progression giving families a reason to keep exploring
Worked across the full pipeline from concept and character development through installation and deployment at Texas, Nashville, Denver, and Florida locations
IMPACT
Transformed hotel common spaces into a living, interactive world for families
A rare project where the digital layer genuinely changed how the physical space felt